![]() (Disclosure: A close friend helped write the expansion, but we haven’t discussed it.) ![]() State of play: Today, the game is getting a new free downloadable expansion called “War for Wakanda” that adds Black Panther, a new region and new missions, all as a hope to revive interest. On PC service Steam, for example, its low average player count can’t get it into the platform’s top 100 games. Sales figures aren’t public, but publisher Square Enix reported losses of tens of millions of dollars in its gaming division in the quarters following “Avengers’” release. ![]() So its failure is all the more cautionary. Why it matters: Launched last September with high expectations, “Avengers” was the stuff of game execs’ dreams - globally popular franchise + top development studio + live-service business model focused on players remaining engaged long-term. “Marvel’s Avengers” is running out of time to stage a comeback. ![]()
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